DID YOU KNOW?
Here's a fun "Did You Know" tidbit: Did you know that huge household names like IKEA have made the switch to using 3D renderings in their catalogues instead of using traditional photography? It's true! Those visually appealing pages we've all sifted through for our own inspiration aren't real! Today, approximately 75% of product images in their catalogues, website and flyers are all Computer Generated Images (CGI), along with approximately 35% of their non-product shots (ie rooms, spaces, outdoors, etc).
WHY DID THEY MAKE THE SWITCH to 3d rendering?
It's simple! The amazing quality that 3D rendering produces is so realistic, it's often impossible to tell it's a CGI. It's saves companies an incredible amount of time and money and also has far less impact on the environment. Traditionally, having each item shipped from all over the world on a deadline for "picture taking", added up to being logistically difficult at times, expensive, with a large carbon footprint from transport pollution, packaging, on-set waste, etc. That's not to mention any editing re-shoots that might need to take place. Not very efficient, to say the least.
HOW DID 3D RENDERING CHANGE ALL THAT?
After many years of practice and training with experts who specialize in getting CG images "just right", IKEA and lots of other multi-national companies have a bank of images they can store and drop into pages with very little time and expense. Instead of spending hours or days building and outfitting a set for a shoot of a livingroom, for example, then discarding everything into a big garbage bin to move onto the next one, they now have thousands upon thousands of images they can source to create anything they want to. Anytime they want to. All without anyone knowing the pictures aren't real.
HOW CAN I USE 3D RENDERING?
While companies like IKEA focus on furniture and appliances for their 3D renderings, render3dquick.com specializes in bringing to life any and all architectural drawings. If you've ever drafted up your own dream house or if you're designing a large office building, you can benefit from the same realistic and cost efficient technology of big name companies like IKEA, on a scale that suits your needs.
From residential to commercial to industrial projects, if you can dream it, render3dquick.com can bring it to life before your eyes. Sure an "IVAR" shelving unit might be fun to look at, but think of the possibilities of designing your own room, office, house or building to put it in! Give render3dquick.com a try before breaking ground on your next project!
I HAVE NO IDEA HOW TO GET STARTED
You don't have to be an architect to bring your drawings to life! All you need is a CAD drawing or even a hand drawn image with dimensions to get started. Render3dquick.com will easily walk you through the process. Sneak preview your next project today! Allen key not included!
Alex Smith
Manager & Co-Owner Render 3D Quick
Alex Smith is a manager and co-owner at Render3DQuick, with over 6 years’ experience project managing their large team of 3D rendering professionals. Alex is obsessed with architecture and is a CAD design specialist in his own right and an expert in the field of architectural visualization, 3D rendering, and virtual reality tours.
As the first point of contact when you get in touch with Render3DQuick, Alex loves sharing his knowledge and answering any questions you may have about architectural visualization or the latest technologies and techniques they utilize.
Connect with Alex on LinkedIn here.