Zillow Statistics Overview
Zillow was founded in December 2004 by Rich Bach together with other workers at Expedia. With over a million visits to the Zillow website just 3 days after its launch in 2006, Zillow was a hit right from its inception.
Fast forward to today, and not only does Zillow have 234 million annual unique visitors to its official website, but its mobile app has also been downloaded over 100 million times on the Google Play Store alone.
From comparatively small beginnings, Zillow now ranks #1 in the list of most used real estate and rental marketplace websites in the United States.
In this article, you will find an in-depth analysis of some important Zillow statistics including:
Zillow Usage Statistics (User visits to the Zillow website and app, user ages and demographics)
Zillow User Demographics (age, ethnicity, relationship status and household composition)
Zillow Company Statistics (Revenue, profit and loss stats)
Additionally, we have included some fun facts about Zillow you may not have come across before!
1. Zillow usage statistics
Zillow has both an official website and mobile apps where people can use its services.
Zillow Website
The official Zillow website was launched in February 2006, just 14 months after the company itself was founded and 8 years before the inception of the Zillow Group.
In 2021, the website received 234 million unique visitors.
Each user spends an average of about 6 minutes and 21 seconds on the Zillow website.
Zillow users browse through an average of about 15 pages on zillow.com per visit.
Zillow gets the majority (about 40.2%) of its traffic from search engines with 94.1% of these visits being organic (rather than paid) referrals.
Zillow Mobile App
The Zillow app was launched in 2010
The Zillow app has been downloaded over 100 million times on the Google play store.
No Zillow app has ever gotten less than a 4-star rating. In fact, in aggregate 4.4 million Apple users rate the app 4.8 stars out of 5.
Today, the Zillow mobile app accounts for about 75% of Zillow visits. A total of 186 houses per second are viewed by users on the Zillow app.
2. Zillow User Demographics
The Zillow audience consists of real estate buyers, tenants, and investors in the United States of America. A survey conducted by Zillow on the age of its users revealed the following about Zillow users:
Zillow Buyers
Age
The median age of buyers on Zillow is 43.
The mean age of buyers on Zillow is 45.
Almost one-fifth (17%) of buyers on Zillow are in their twenties or younger.
The largest generational group of buyers on Zillow are between the ages of 27 and 41 years (also known as "millennials"). Millennials make up about 37% of buyers on Zillow.
Race and Ethnicity
Nearly three-fourths (75%) of Zillow buyers are White or Caucasian.
11% of buyers on Zillow are Hispanic or Latinx
African Americans make up 7% of buyers on Zillow.
Asian or Pacific Islanders make up 5% of buyers on Zillow.
Relationship Status
Over half (57%) of buyers on Zillow are currently married while 23% are either widowed, separated, or divorced.
20% of buyers on Zillow are single and have never married in the past.
Household Composition (For Married Buyers on Zillow)
About 40% of buyers on Zillow have children younger than 18 years.
4% of buyers on Zillow live with their parents or parents-in-law in their homes.
57% own at least one dog
39% own at least one cat.
15% own other pets.
Zillow Seller Demographics
Age
The median age of sellers on Zillow is 45 years
Millennials make up the largest share (about 31%) of sellers on Zillow.
Race and Ethnicity
White or Caucasian people make up the majority (72%) of sellers on Zillow
African Americans make up 10% of sellers on Zillow
8% of sellers on Zillow are Latinx
Relationship Status
48% of sellers on Zillow are currently married while 27% are either separated, divorced, or widowed
25% of sellers on Zillow are single and have never married
Household composition (For Married Sellers on Zillow)
32% of sellers on Zillow have kids less than 18 years old.
66% of sellers on Zillow have at least one dog as a pet.
35% of sellers on Zillow own a cat.
Sellers Behavior
82% of sellers on Zillow prefer using an estate agent during the selling process.
48% of sellers use the Zillow app at least once during the selling process
42% of sellers require input from friends/relatives/neighbors/colleagues before selling their property
3. Zillow company statistics; profits and revenue
Zillow makes money in two ways:
1. Advertisements on its website and mobile app
2. Sales to general advertisers, especially those in the real estate industry.
Growth
Zillow continues to grow with each passing year. The company hit its growth peak in 2015, with a percentage growth of about 108.62%.
Zillow's market cap also saw a 57.7% increase between July 2019 and December 2021.
Revenue
In 2021, Zillow Group. Inc had annual revenue of $8.147 billion. The company has also maintained a minimum of 10% of the industry's total addressable market and revenue opportunities since it was founded.
Profit
Zillow's gross profit for the year 2020 was $1.58 billion.
4. Zillow Employee Statistics
Zillow has 8,005 employees.
Gender
39% of Zillow employees are women
61% of Zillow employees are men.
Age
The majority of Zillow employees are between 21 - 40 years of age.
Race and Ethnicity
61% of Zillow employees are White or Caucasian
Hispanic or Latinx make up 16% of the total Zillow workforce
15% of Zillow employees are Asian
4.5% of Zillow employees are African American.
Salary
The average employee at Zillow Group makes about $104,886 per year.
Duration of stay with the company
The average Zillow employee stays in the company for about 3.4 years.
5. Zillow vs other competitors
Zillow's Biggest Competitors
Zillow's biggest competitors include Redfin, Realtor, and Apartment.com
WORKFORCE size
Zillow has approximately 8,000 employees.
Redfin employs close to 5,000 people (counting both agents and other types of staff).
Realtor has nearly 3,000 employees
Apartment.com has over 500 employees.
Fun facts about Zillow
Here are some fun facts about Zillow you might not have come across:
1. Zillow is a play on the words Zillion and Pillow
2. Zillow.com became a massive hit just 3 days into its launch
3. The word "Zillow" is searched more times on Google than "real estate"
4. Both buyers and sellers on Zillow have higher household incomes ($86,000 and $70,000 respectively) compared to the U.S. population ($65,700) overall.
5. Both buyers and sellers on Zillow are generally more educated than the overall population of U.S. decision-makers. About 45% and 44% of buyers and sellers on Zillow respectively have at least a 4-year college degree. This is in contrast to 34% of the general U.S. population.
6. Sellers or buyers on Zillow who own dogs are more common than those who own cats or other pets.
7. There are about 135 million pictures of properties listed in the Zillow database.
References
We sources these statistics and facts from the following great websites:
Alex Smith
Manager & Co-Owner Render 3D Quick
Alex Smith is a manager and co-owner at Render3DQuick, with over 6 years’ experience project managing their large team of 3D rendering professionals. Alex is obsessed with architecture and is a CAD design specialist in his own right and an expert in the field of architectural visualization, 3D rendering, and virtual reality tours.
As the first point of contact when you get in touch with Render3DQuick, Alex loves sharing his knowledge and answering any questions you may have about architectural visualization or the latest technologies and techniques they utilize.
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